Privacy Policy

Effective Date: April 21, 2026

WOOHOO! AGENCY! LLC, a California limited liability company operating the [ eternity ] brand and website at etnty.co ("Company," "we," "us," or "our"), is committed to protecting your personal information. This Privacy Policy ("Policy") explains how we collect, use, disclose, and safeguard information about you when you visit our website or place an order. By accessing or using our website, you acknowledge that you have read and understood this Policy.

1. Identity of the Data Controller

WOOHOO! AGENCY! LLC is the data controller responsible for your personal information. We are organized and registered in the State of California, United States.

Contact: hello@etnty.co | 221 Hi Vista Rd, Sausalito, CA 94965

2. Information We Collect

2.1 Information You Provide Directly

1. Identity data: full name, email address, phone number, billing and shipping address
2. Order data: products ordered, design preferences, personalization details (names, dates, epitaphs), uploaded photographs
3. Communications: messages submitted through our website, design approval responses, and customer support inquiries

2.2 Information Collected Automatically

1. Device and technical data: IP address, browser type and version, operating system, device identifiers
2. Usage data: pages visited, time on site, referring URL, click behavior, scroll depth, and navigation patterns
3. Approximate geographic location derived from your IP address

2.3 Payment Information

Payment transactions are processed exclusively by Stripe, Inc. We do not collect, store, or have access to raw payment card numbers, CVV codes, or bank account details. Stripe's own Privacy Policy governs the handling of your payment information.

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including:

1. Google Analytics (Google LLC) — to analyze website traffic and user behavior
2. Meta Pixel (Meta Platforms, Inc.) — to measure the performance of advertising campaigns
3. Microsoft Clarity (Microsoft Corporation) — to record anonymized session replays and heatmaps for usability improvement
4. Klaviyo Inc. — for email marketing behavior tracking (open rates, click rates)

You may disable cookies through your browser settings. Note that disabling certain cookies may limit website functionality. You may opt out of Google Analytics data collection by installing the opt-out browser add-on available at tools.google.com/dlpage/gaoptout.

3. Legal Basis for Processing Your Personal Data

We process your personal data on the following legal grounds:

1. Contract performance: processing your order, communicating about order status and design approval, and arranging delivery
2. Legitimate interests: improving our website and services, fraud prevention, and marketing analytics
3. Consent: sending marketing communications via email through Klaviyo (you may withdraw consent at any time by unsubscribing)
4. Legal obligation: complying with applicable laws and regulations, including tax and accounting requirements

4. How We Use Your Information

1. To process, produce, and deliver your order, including creating design proofs and managing the approval process
2. To communicate with you regarding your order status, design revisions, shipping updates, and delivery confirmations
3. To send marketing and promotional emails via Klaviyo — you may unsubscribe at any time via the link in each email or by contacting us at hello@etnty.co
4. To improve our website and customer experience using Google Analytics, Meta Pixel, and Microsoft Clarity
5. To operate, maintain, and improve the security of our website and systems
6. To detect and prevent fraud, abuse, or violations of our Terms of Service
7. To comply with applicable legal obligations, respond to legal processes, and enforce our agreements

5. Sharing Your Personal Information

We do not sell, rent, or trade your personal information. We may share your information only with the following categories of recipients:

1. Production suppliers (manufacturers): to manufacture your custom memorial product to your approved design specifications
2. Installation partners (US monument companies): to arrange cemetery delivery and installation where you have selected an installation add-on
3. Shipping carriers (FedEx, UPS, and freight carriers): to deliver your order to the address you provide
4. Technology service providers: Shopify Inc. (e-commerce platform and order management), Stripe Inc. (payment processing), Klaviyo Inc. (email marketing), Google LLC (analytics and advertising), Meta Platforms Inc. (advertising measurement), Microsoft Corporation (session analytics)
5. Legal and regulatory authorities: if we are required to disclose information by law, court order, subpoena, or governmental authority, or to protect our legal rights
6. Business successors: in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, subject to obligations of confidentiality

All third-party service providers are required to process your personal data only as directed by us and in accordance with this Policy and applicable data protection laws.

6. California Consumer Privacy Act (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, "CCPA/CPRA"):

1. Right to Know: to request disclosure of the specific pieces and categories of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we have shared it
2. Right to Delete: to request deletion of personal information we have collected about you, subject to certain exceptions permitted by law (e.g., information needed to complete a transaction or comply with a legal obligation)
3. Right to Correct: to request correction of inaccurate personal information we maintain about you
4. Right to Opt-Out of Sale or Sharing: we do not sell personal information and we do not share personal information for cross-context behavioral advertising purposes
5. Right to Limit Use of Sensitive Personal Information: we do not process sensitive personal information beyond what is necessary to fulfill your order
6. Right to Non-Discrimination: we will not discriminate against you for exercising any of your CCPA/CPRA rights

To exercise any of these rights, submit a verifiable consumer request to us at hello@etnty.co. We will respond within 45 calendar days. We may need to verify your identity before processing your request. If we need additional time (up to 90 days total), we will notify you of the extension in writing within the initial 45-day period.

7. Data Retention

We retain your personal information for as long as necessary to:

1. Fulfill your order and provide post-sale support, including processing warranty claims under our 50-Year Craftsmanship Warranty
2. Comply with our legal, tax, and accounting obligations (typically a minimum of 7 years under California law)
3. Resolve disputes and enforce our agreements

Marketing data (email list subscriptions) is retained until you unsubscribe or submit a deletion request. Analytics data is retained as configured in each respective tool (typically 14–26 months for Google Analytics).

8. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information against unauthorized access, use, disclosure, alteration, or destruction. These measures include:

1. Encrypted data transmission using SSL/TLS protocols
2. Secure, PCI-DSS-compliant payment processing through Stripe
3. Access controls restricting employee access to personal data on a need-to-know basis
4. Use of reputable, security-certified third-party platforms (Shopify, Stripe, Google, Klaviyo)

Despite our efforts, no security system is completely impenetrable. We cannot guarantee the absolute security of your information transmitted over the internet. In the event of a data breach that poses a high risk to your rights and freedoms, we will notify affected individuals promptly as required by applicable law.

9. Children's Privacy

Our website, products, and services are directed exclusively to adults. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a minor has submitted personal information through our website, we will promptly delete such information. If you believe a minor has provided us with personal information, please contact us immediately at hello@etnty.co.

10. International Users

Our website is operated from and directed to residents of the United States. If you access our website from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where our servers and service providers are located. Data protection laws in the United States may differ from those in your country of residence. By using our website, you consent to the transfer and processing of your information in the United States.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third-party sites. This Policy applies only to information collected through our website. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We reserve the right to modify this Policy at any time. Changes will be posted on this page with an updated effective date. We will notify you of material changes by email or by posting a prominent notice on our website at least 30 days before the changes take effect. Your continued use of our website after the effective date of any changes constitutes your acceptance of the updated Policy.

13. Contact Us

For privacy-related questions, requests, complaints, or to exercise your rights under applicable law, please contact:

WOOHOO! AGENCY! LLC
221 Hi Vista Rd, Sausalito, CA 94965
Email: hello@etnty.co
Website: etnty.co